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How Does Local SEO Work With Google?

Google and the other search engines have changed their rules over the last few years. The days of the one way link to your site is almost over. The first rule change Google made was to take into account the existence of internal and external web links from your website. This change to Google algorithms has meant that local SEO and link building are now very important for search engine optimization.

It goes hand in hand with Google’s recent changes to how it ranks webpages. A few months ago Google introduced what is known as the Google Maps feature which allows users from around the world to easily find local businesses by entering their location. This is great for local SEO but what about inbound links? How will local to benefit my business?

benefit of local SEO

The first benefit of local SEO is that it will help with your Google page ranking. Page ranking is of great importance to both established companies and upstart startups. Google looks at the strength of a site by the number of inbound links it receives. This is how Google decides where your site should appear on a Google page. The more inbound links you have the higher your Google page ranking will be.

Another benefit of local SEO is that Google will be able to tell which web pages have the most inbound links from sites similar to yours. This is why it is so important to get inbound links from relevant sites. The more high quality links you have coming into your site will increase your domain authority and the higher your site will rank on Google.

There are many more benefits of local SEO, but I’ll leave them for another article. In conclusion I would like to mention the importance of the meta-description. I think most people understand what meta-descriptions are, but not all. A Meta-Description is the second box at the bottom of a web page that appears when someone is viewing a web page and it consists of the website name, a description about the web page, and keywords (these are the text that will appear in your address-bar). So if you want your site to show up at the top of a Google search, make sure you have a good description.

ways of determining a site’s location

The last part of this article I’d like to mention briefly is a bit of a technical explanation of how Google uses location-based citations in ranking your site. Google has two main ways of determining a site’s location. The first way is by looking at the URL. Google looks for a local URL that relates to your business information. The second way is by using internal citations, which Google calls “inbound citations.”

For example, if I have a site about pet grooming and I have links to other pages on my website, Google might look at these links and figure that they are related. It then uses its inbound citations technology to rank these links. In addition to looking for URLs that are related to my site’s content Google also looks for any URLs that are linked to or cited by other relevant online directories. These online business directories are called “online directories” and you can think of them as search engines that pull up results based on links to other sites.


You should understand how Google works, especially with local search rankings. Google is following the same protocol that its competitors have used for years. However, it doesn’t take long to notice that Google doesn’t announce the new updates in a big way. In fact, it often takes companies months (even years) to figure out how to comply with these new changes and still remain competitive in local search rankings. The good news is that once you understand Google’s opaque nature you’ll be able to quickly adapt your strategy to optimize for local search rankings and be in the lead instead of being tied up in the ongoing debate between Google my business and the rest of the search engines.


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